The Greatest News Ever, with Max Lucado [YST Podcast Episode 049]

In all of human history, only one story ranks as the greatest news ever.

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I had a chance to talk with NYT bestselling author Max Lucado the other day. I invited Max onto the YST podcast because I wanted to hear his answer to a question my friend asked me: “Why do you believe that the only way to heaven is through Jesus?”

I’ve known Max for over ten years. He was my pastor in San Antonio, and has been friends with my wife and her family for many years. I knew Max would have a solid answer to my friend’s question, but I have to admit that he surprised me in this interview.

I expected to talk with Max about his writing career, hear about his most recent book, and then get into my question. But he just can’t help himself from talking about the thing that excites him the most.

Find Your Voice, Change the World

If you want to make a difference in the world, you must find your own voice.


My friend Chris Brogan wrote a great post last year, in which he posits that Seth Godin has already said or written everything Chris ever will.

It made me smile, and think of how I recently wrote that all of my brain-surgerization advice could basically be found in the Bible.

But I didn’t mean to say that I have nothing new to offer the world, and neither did Chris.

Here’s the thing: there’s nothing new under the sun. It was true back when King Solomon said it, and it’s still true today.

Over the past year, Lisa and I have learned a lot about marketing and online businesses, since my book release and all that has gone into promoting it. Something we’ve noticed: all the gurus are saying the same things, over and over.

Need Motivation? Meet Tom Morkes, Instigator [YST Podcast, Episode 048]

Tom Morkes is shaking things up, turning the publishing world and the online marketing world inside out and starting a revolution in entrepreneurship.


On this episode of YST, Tom shares with us the uphill climb of entrepreneurship.

Tom’s story is inspiring, and he will motivate you to join the insurgency, the people who aren’t willing to follow the status quo and accept the way things have always been. Tom will help you decide to start today.

The Path to Richness with Matt Ham [YST Podcast Episode 047]

Matt Ham is dedicated to helping people be rich in all the ways that last.

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His own journey through life led him to discover the principles of a truly rich life, and he shares those RICH Principles in his new book, Redefine Rich.

Matt helps people discover true richness, joy and contentment in their lives. Matt and his wife, Liz live in Wilmington, North Carolina and have three sons.

You’ll be blessed and inspired by getting to know Matt Ham.

The Trap of Sameness
April 25, 2015

In our quest to achieve success, we risk falling into sameness.

This post from Seth Godin points out how important it is to maintain the things that set us apart, make us unique, differentiate our voice and story and work from everyone else. 

Ironically, being yourself and whittling down your message to its essence is the true path to broader appeal and success. 

If you want to achieve greatness, don’t try to be like everyone else. Believe so much in what it is you can contribute to the world that everything you do is unmistakably you. We don’t need another Michael Hyatt, Chris Brogan, Marie Forleo, or even another Seth Godin. Those people are successful because they’re following their own paths, listening to their hearts, being true to their purpose. 

That’s what we need from you. You’ve got something the world needs. It’s okay to borrow a theme, copy a recipe, modify something that works. Just make it your own. Michael Hyatt didn’t invent leadership, he’s just teaching us all more about it. But he’s doing it in his own way. And it’s different than Chris Brogan’s way. We need them both.

Take two minutes and let Seth Godin inspire you to be yourself. 

That’s who we really want to follow, by the way. You, not your version of someone else.

Hone your message into its purest version and share it with the world.

That’s the good stuff. Avoid the trap of sameness. 

And start today.

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Style and Success with Antonio Centeno [YST Podcast, Episode 046]

Antonio Centeno has led men into combat, and he can lead you into a better, more squared-away life.

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Antonio is the founder of and He has created over 1000 articles & videos on men’s style, blogs over at the, and is the creator of the internet’s best style course for professionals – A Man’s Guide To Style.

Over 100,000 people read Antonio Centeno’s blog every week. His story is inspirational, and he’ll help you decide it’s time to start today.

Jeff Goins, Author of The Art of Work [YST Podcast, Episode 045]

Jeff Goins, author of The Art of Work: A writer who can help you find your calling.


Jeff Goins is a writer. That’s a simple thing to say, but it took him a while in his life to figure it out, to learn that his calling was to write. His blog,, has over 100,000 readers, and his books, courses and his podcast have helped people all over the world learn how to find their voice, their calling, and to have the courage to live it.

Jeff is on the show today to talk about his new book, The Art of Work.

Violence of Action: Untold Stories of the 75th Ranger Regiment in the War on Terror (Colorado Springs, CO: Blackside Concepts, 2014)

Marty Skovlund has given us the definitive history of the U.S. Army Ranger Regiment in the War on Terror. 

I give this book my highest recommendation. Our son-in-law, Bryce Dryden, is a medic in the Ranger Regiment at Fort Benning, Georgia. He’s been to Afghanistan twice, and he shared this book with me. After reading it, I’m even more glad that our daughter Kimber married Bryce, because now I understand even more fully the type of man he is. 

Marty Skovlund’s book is inspiring, heartbreaking and powerful. It’s an account of the Ranger’s work in Iraq and Afghanistan from 2001-2011. Chapter eleven is my favorite, and contains some of the best theology I’ve read (surprising in a ‘war’ book).

This book does what it promises: it chronicles the work of the U.S. army Rangers in the War on Terror. It doesn’t politicize, over-dramatize or romanticize. It’s full of heartbreaking stories, intense action, and utter despair. It’s at turns inspiring and unbelievable as we read of some of the things our men had to do to accomplish the mission and make it home. War isn’t easy, and neither is this book.

But Marty Skovlund has given us a treasure. Read it to learn of the extraordinary deeds done by these finest of America’s sons. Read it to remember the fallen, and to more deeply appreciate the living. And read it to be reminded, again, how thankful you should be that no matter the threat, there are people willing to step into the gap and take the fight to the enemy.

As Marty Skovlund reminds us, Rangers Lead the Way.